Social Media Management

Facebook

January 2023 - January 2025

Engagement Success: Achieved an average engagement rate of 6.53% by reach and a 20.43% engagement rate by views, exceeding platform benchmarks.

Follower Growth: Grew the follower base by 63.2% over two years through organic strategies, engaging content, and community-building tactics.

Content Performance: Generated 41.6K views and reached 130.2K users, with repeat viewership indicating highly engaging posts.

Conversions: Drove 1.8K link clicks, translating engagement into actionable traffic for bookings and inquiries.

Analytics-Driven Strategy: Consistently tracked performance to optimize posts, resulting in sustained growth and meaningful interactions.

Instagram

January 2023 - January 2025

Engagement Success: Achieved an average engagement rate of 8.30% by reach and 3.05% by views, exceeding Instagram benchmarks.

Follower Growth: Grew the account by 730 followers, building a community through consistent and engaging organic content.

Content Performance: Generated 140.8K views and reached 51.8K users, with multiple revisits to content indicating strong audience interest.

Conversions: Drove 137 link clicks and attracted 16.7K profile visits, showcasing the ability to spark curiosity and convert engagement into meaningful actions.

Platform Optimization: Utilized Instagram features such as Reels, Stories, and carousel posts to drive engagement and brand awareness.

Facebook

May 2023 - September 2024

Community Growth: Successfully increased the Forge Fitness Facebook community by 342 new followers, utilizing a mix of organic content strategies, local engagement, and fitness-driven campaigns.

Enhanced Reach: Reached an audience of over 37K users, establishing Forge Fitness as a recognizable and trusted brand in the fitness community.

Increased Engagement: Achieved 1.6K content interactions, highlighting strong audience connection through valuable and engaging posts.

Website Traffic: Generated 2.7K link clicks, driving significant traffic to the website and contributing to brand awareness and lead generation.

Improved Visibility: Attracted 10.3K profile visits, reflecting high interest in Forge Fitness's services and online presence.

Strategic Content: Developed and executed a content plan focused on promoting fitness classes, sharing special events, and providing valuable wellness tips, creating a consistent and impactful brand message.

Instagram

May 2023 - September 2024

Community Growth: Grew the Forge Fitness Instagram community by 622 followers, leveraging organic strategies like targeted hashtags, engaging fitness-related content, and community-building campaigns.

Boosted Engagement: Achieved a 30.22% engagement rate among followers and expanded reach to over 27.2K users, with 8.4K views across posts. These numbers reflect a growing audience connection and steady brand recognition.

Increased Visibility: Drove 7.9K profile visits, reflecting audience curiosity and interest in the brand’s offerings.

Actionable Results: Generated 59 link clicks and maintained consistent audience engagement with 188 content interactions, focusing on meaningful connections and fostering brand loyalty.

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Social Media Strategy